Facebook working on policy to police deepfake videos, Zuckerberg says

Social media giant, Facebook is working on a policy to police deepfakes, an emerging threat on the social network that involves users posting videos altered by artificial intelligence to spread misinformation.

But CEO Mark Zuckerberg said it’s a complicated matter because the company wants to avoid deleting videos in which the person featured merely feels they were misrepresented, like in a network news clip.

“We need to be very careful,” Zuckerberg said at the Aspen Ideas Festival on Wednesday in Aspen, Colo. “Across our services there more than 100 billion pieces of content a day flowing through the systems, and we want to make sure we can define things in a way that’s precise.”