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This year, Coca-Cola Nigeria Limited launched its #BeSanta Campaign, designed to advocate the spirit of sharing and caring at Christmas. Holidaymakers in Ibadan, Lagos, Enugu and Abuja may very likely bump into the #BeSanta Train, an easily recognizable caravan with iconic twinkling Coca-Cola Christmas trucks and a fleet of Santa-like outriders. As expected, they will be sharing exciting goodies-including complimentary Coca-Cola to refresh these communities.
#BeSanta is an exciting holiday tour of selected towns and cities across the country with specific stops in 4 major cities with one mission: To Bring To Life The Message of Christmas- Sharing and Caring.
Flagging off the campaign, Gbolahan Sanni, franchise marketing manager, Coca-Cola Nigeria, said: “Christmas is all about sharing special moments with family, friends and loved ones and nothing defines Coca-Cola better than the festive spirit and cheer! We are therefore thrilled by our #BeSanta campaign and we hope to get as many people to share some smiles and show some love to those around them this season!”