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Facebook launches e-commerce Shop across apps | Boss Gist

Facebook launches e-commerce Shop across apps

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6 years ago

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Social networking site, Facebook, has launched an e-commerce feature Shop, a service that will allow businesses to display and sell products on the world’s largest social network’s platforms.

This development was revealed by CEO Mark Zuckerberg on Tuesday, May 19, explaining details of the new trade-focussed feature.

This move to build up e-commerce offerings follows Facebook’s launch last year of limited shopping options on photo-sharing app Instagram and messaging app WhatsApp.

Making its platforms more business-friendly will generate fresh ad revenue, no doubt, for Facebook. According to Zuckerberg, Facebook Shops will tie at least some of those efforts together, enabling businesses to set up a single online store accessible via both Facebook and Instagram.

Today we're introducing Facebook Shops, which will make it easy for businesses to set up a single online store on both @facebookapp and @instagram, and soon @messenger and @WhatsApp too pic.twitter.com/bBloRGBFzP
— Meta (@Meta) May 19, 2020

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