Nigeria’s leading financial institution, Access Bank, has launched its new brand. The mega entity now has over hundreds of branches and over 3,000 Automated Teller Machines (ATMs) across Nigeria and abroad.
The brand showcases the new logo and new slogan – ‘more than banking’, which would be visible from April 1, 2019.
The brand unveiled at the Eko Hotel & Suites, Lagos, on March 31, followed a successful merger between Access Bank and Diamond Bank that has created a Nigerian banking powerhouse and a Pan-African financial services champion.
Access Bank currently is the largest retail Bank in Africa by customer base, 27,000 staff across 592 branches, spanning three continents, 12 countries and with 29 million customers.
Explaining the visual identity, the Bank said: “It fuses together the best of Access Bank and Diamond Bank. It builds on the layers of meaning that were built into two iconic brands. Diamond Bank’s was youthful, vibrant and human.
It’s official. Ladies and gentlemen, our NEW IDENTITY is officially unveiled. #MoreForYou pic.twitter.com/Kvc2kLkDJv
— Access Bank Plc (@myaccessbank) March 31, 2019

